Founder’s Journey
Bhupinder Madaan (Dreamy Sahil)
Founder of Theka
A teenage entrepreneur, Bhupinder has always been passionate about businesses in the food and beverage industry. With an experience of over 15 years of entrepreneurship, he set out to disrupt the coffee industry of India. His goal was to create a truly authentic Indian coffee brand that made great freshly brewed coffee accessible to all across every nook and corner,wanting to get rid of the age-old coffees being served in cafes across the country. He did so by starting Theka Coffee that makes the best of the coffees available to everyone at the most competitive prices.
Our Unique Cart Model
The brand leverages a mobile cart model, offering flexibility, low overhead, and maximum visibility in high-footfall areas. The carts are compact, colorful, and modular, designed for easy relocation and minimal space usage. They are often stationed near colleges, metro stations, tech parks, and shopping zones. Unlike traditional cafés, Theka doesn’t require high real estate investment, which makes their unit economics much stronger than traditional brick-and-mortar cafés. A low break-even point further makes the franchise model attractive to first-time entrepreneurs